The Ad Campaign runs throughout the month of September to help raise funds for the production of the school musical. Students sell ads to local businesses, friends of the Academy, and all who have encouraging words for the SHA players. Ads and boosters are published in a booklet along with all the listings typically associated with a show's "playbill"—the cast of characters, synopsis of scenes, the crew, musicians, etc.
White Christmas - 2012
Irving Berlin's White Christmas was presented by Sacred Heart Academy students on Friday, November 30 and Saturday, December 1 at the Shubert Theater in New Haven.
This year's Ad Campaign kicked off at the start of September. After just 3 weeks of collecting ads, students raised a total $66,000 to support White Christmas and the continued pursuit of excellence in all areas of education at Sacred Heart Academy. The students surpassed their fundraising goal and earned a day off from school!